MoonSwatch Mission to the Moonphase is the Snoopy everyone can afford for now

In the world of luxury watches, collaborations between renowned brands can often lead to exceptional creations that captivate enthusiasts and collectors alike. One such collaboration that has taken the watch world by storm is the partnership between Omega and Swatch.

In March 2024, this collaboration birthed the MoonSwatch Mission to the Moonphase "Snoopy", exactly two years after introducing the first MoonSwatch models. This new MoonSwatch Snoopy edition sports one sleek all-white and one black look with a Bioceramic case and Velcro straps. It's like a fresh snowfall on your wrist! Personally, I think this version is the best one yet. The MoonSwatch collection started with 11 funky models in 2022, representing planets, even Pluto! Then there were the Mission to Moonshine Gold editions in 2023. Now, Swatch teams up with Omega's Speedmaster for 2024, bringing us the MoonSwatch Snoopy edition. It's a nod to NASA's famous Snoopy character drawn by Charles M. Schulz.

Excitement soars with the release of the Mission to Moonphase Snoopy MoonSwatch in both sleek black and classic white editions. Enhance with the perfect strap pairings: the Mission to Moonphase in elegant black comes with a resilient 20mm Curved End White Wheels FKM Rubber strap, while the classic white edition is complemented by a Quick Release Brown FKM Rubber Strap, ensuring both style and uniqueness.

This new release has taken the craze to new heights, with enthusiasts clamoring to get their hands on this unique timepiece. The Snoopy MoonSwatch (or MoonSwatch Snoopy) is the latest addition to the Omega Snoopy watches collection, which now spans three generations. Each generation of Omega Snoopy watches has pushed the boundaries of design and innovation, cementing Omega's reputation as a leader in the world of luxury watchmaking.

The Omega Snoopy watches collection spans three generations, each representing a unique chapter in Omega's history of innovation and storytelling:

Omega Speedmaster Professional "Snoopy Award" (2003): This was the first Omega Snoopy watch, created to commemorate the 1970 Apollo 13 mission. It features the Snoopy Award logo on the sub-dial at 9 o'clock, and on the backside, with the same logo covering a sapphire crystal.

Omega Speedmaster Silver Snoopy Award (2015): The second generation of Omega Snoopy watches celebrated the 45th anniversary of the Apollo 13 mission. This watch features a larger image of Snoopy in the chronograph seconds sub-dial at 9 o'clock, as well as few references to the Apollo 13 mission.

The White MoonSwatch Mission to Moonphase evokes Omega's 45th Anniversary Silver Snoopy edition with its monochromatic white dial, black accents, and Snoopy on the running seconds subdial.

Omega Speedmaster "Silver Snoopy Award" 50th Anniversary (2020): The most recent generation of Omega Snoopy watches celebrated the 50th anniversary of the Silver Snoopy Award, an honor presented by NASA to individuals or teams who have made significant contributions to the success of human spaceflight missions. This watch features a blue and silver dial with Snoopy in the chronograph counter at 9 o'clock, and a case back with Snoopy in his lunar module, surrounded by the words "50th Anniversary" and "The Silver Snoopy Award."

Unique Features

Following the unveiling in March 2024, there were concerns among some that the new MoonSwatch Snoopy edition might tarnish the reputation of the Omega Speedmaster Professional Silver Snoopy Award. However, I don't share those worries.

"The Snoopy I can afford for now" is a relatable comment from someone appreciating the more affordable MoonSwatch versions of the coveted Omega Snoopy watches. image credit : reddit@Jose_MTM_USA

The previous MoonSwatch models have been more about fun and light-hearted homage to the classic steel Speedmaster. That's how I've always seen them. Plus, with their variety of colors, they offer a playful opportunity to mix and match with different straps.

The Snoopy MoonSwatch is a standout timepiece that seamlessly blends Omega and Swatch's expertise in watchmaking with the beloved Snoopy character from the Peanuts comic strip. Its design is both playful and sophisticated, appealing to both watch enthusiasts and fans of pop culture.

For the new MoonSwatch Snoopy edition: The matte black dial matches the case, with stark white markers and hands providing contrast. The black lume plots give an "empty" look. While the hands and markers glow green, the moonphase disc, crescent moons, stars, and whimsical "I can't sleep without a night light" message glow in blue.

The watch features a sleek bioceramic case that is both lightweight and durable, providing a modern canvas for the Snoopy comic strip imagery. On the watch face, Snoopy can be seen in various poses, adding a whimsical touch to the design. The case back is where the watch truly shines, with a detailed depiction of Snoopy in his iconic astronaut attire, complete with a helmet and American flag. Surrounding Snoopy are the words "Eyes on the Stars," a nod to the watch's space-inspired theme.

The Moonswatch Snoopy conceals ingenious touches like a bioceramic case protecting Earth's natural resources, a velcro strap reminiscent of NASA spacesuits, and a cheeky "Mission to the Moon" engraving on the caseback.

The bioceramic case of the Snoopy MoonSwatch not only looks great but also offers excellent scratch resistance, ensuring that the watch retains its pristine appearance over time. The watch also features a unique NASA-inspired velcro strap, which adds to its space-age aesthetic while providing a comfortable and secure fit for the wearer.

One of the most remarkable aspects of the Snoopy MoonSwatch is its pricing strategy, which makes it a highly accessible entry point into the world of luxury watchmaking. Despite its luxurious design and innovative features, the Snoopy MoonSwatch is priced in a range that is attainable for many enthusiasts, making it a sought-after collector's item.

The Extraordinary Demand

The release of the Snoopy MoonSwatch has sparked unprecedented demand, with enthusiasts and collectors alike going to great lengths to acquire this highly coveted timepiece.

In many cities around the world, enthusiasts have been lining up for days outside Swatch boutiques in hopes of securing a Snoopy MoonSwatch. The limited supply of the watch has only intensified the frenzy, with some waiting in line for days on end to ensure they get their hands on one. Some have travelled long distances, waited in line for hours, or even enlisted the help of friends and family to increase their chances of obtaining the watch.

The MoonSwatch Snoopy Black exudes boldness, harmoniously complemented by the striking orange Alcantara fabric watch strap with beige stitching.

The demand for the Snoopy MoonSwatch has also had a significant impact on the resale market. Prices for the watch have skyrocketed, with some models fetching prices well above their retail value. This has led some to view the Snoopy MoonSwatch as a potential investment piece, with the potential for significant returns in the future.

The Cultural Phenomenon

The release of the Snoopy MoonSwatch has transcended the world of horology, becoming a cultural phenomenon that appeals to both watch enthusiasts and pop culture fans alike.

The Snoopy MoonSwatch has captured the imagination of watch enthusiasts with its unique design and innovative features. However, its appeal extends beyond the world of horology, resonating with pop culture fans who are drawn to its playful nod to the iconic Snoopy character.

Pairing the Swatch X Omega MoonSwatch Mission to the Moonphase Snoopy White with an Upcycled Denim Blue Quick Release Watch Band adds a chic, eco-friendly touch to your style.

The collaboration between Omega and Swatch has had a significant impact on the perception of affordable watchmaking. By offering a high-quality, limited-edition timepiece at a relatively accessible price point, the Snoopy MoonSwatch has demonstrated that luxury watches can be attainable for a wider audience. This has helped to democratize luxury watchmaking, making it more inclusive and accessible to a broader range of consumers.

The success of the Omega and Swatch partnership with the Snoopy MoonSwatch has set a new standard for creative and innovative collaborations in the watch industry. Moving forward, there is great potential for future collaborations between the two brands, with each new release pushing the boundaries of design and craftsmanship. This partnership has shown that collaboration between brands can lead to truly exceptional creations that capture the imagination of consumers and set new trends in the industry.

Conclusion

The Snoopy MoonSwatch has emerged as an extraordinary and unprecedented release, captivating both watch enthusiasts and the general public with its innovative design and cultural significance. From its incorporation of the beloved Snoopy character to its use of high-quality materials and accessible pricing, the Snoopy MoonSwatch has set a new standard for collaboration and creativity in the watch industry.

If you're intrigued by the Snoopy MoonSwatch and its unique blend of whimsy and luxury, I encourage you to explore this remarkable timepiece and experience the phenomenon for yourself. While acquiring one may be a challenge due to its popularity and limited availability, the Snoopy MoonSwatch is undoubtedly a watch worth seeking out for any enthusiast or collector.

Don't miss your chance to be a part of this cultural phenomenon. Explore the Snoopy MoonSwatch and discover the magic for yourself.

Written by Victor, images by Toni and others as noted

References

• The Black Snoopy MoonSwatch Arrives In Time For The New Moon
• Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase